Cold calling doesn’t have to be the bane of your marketing existence. In fact, cold calling shouldn’t be any part of your marketing plan. Why? For the simple reason that with a few simple tactics you can easily turn cold …
Analyzing marketing data can be a challenging and time consuming task if you try and tackle every single piece of data. In fact, analyzing marketing data can be just as challenging if you only take a “big data” approach. So, …
One of the most cited customer complaints is a company’s inability to effectively listen. Often times customers will actively complain or offer suggestions for improvement. Unfortunately, companies tend to ignore these complaints if they don’t fit in with their larger …
Get to the decision maker. Market to the decision maker. These are not new messages. In fact, they are the code which many sales associates live by. However, reaching the right person can be more challenging than initially expected if …
According to the Radicati Group’s February 2015 study, there are approximately 205 billion emails sent on a daily basis. To extrapolate this figure further, that means that an estimated 2.4 million emails are sent per second and an impressive 74 …
There are numerous reasons to be active on social media. However, if you want to improve your brand’s visibility then you need to take advantage of all that social media platforms have to offer. From Quora, where you can become …
Every sales person struggles with the anxiety associated with producing and sending out marketing materials. In the allusive chase of the “big sale” every unanswered phone call, unopened email, or post without a single like can feel as if the …
The goal of a product video is to create an interest in purchasing the highlighted product. In this vein, the video should be about the problem, solution, experience, and larger product vision. It should be designed to connect with the …