Dear Sir / Madam. Greetings New Customer. These generic email openings are on par with receiving a mailer that is addressed to someone else with a secondary line that reads “or current resident.” The moral of this story is very …
By 2020 email will be used by over 3 billion unique users. Companies are constantly struggling to not be lost in the mass number of emails that are sent on a daily basis. Yet, 78 percent of consumers automatically unsubscribe …
Marketers talk a lot about email. Why? Email has rapidly become one of the easiest ways to reach prospects, cultivate long-term relationships, and deliver the highest ROI across digital marketing channels. The beauty of email is that you can connect …
Do you remember the days when making a company video was a true production? You had to hire actors, a videographer, and an editor? Thanks to social media giants (we’re looking at you Facebook, Instagram, Snapchat, and YouTube), those days …
A quick Google search for “newsletter template” will receive pages upon pages of company’s looking to sell you downloadable, semi-customizable newsletter templates. This search reveals the inherent problem with the traditional email newsletter template — it has been overused. It …
Ever since the dawn of emails, marketers have wondered “when is the best time to send an email?” This question has been tossed back and forth for decades, resulting in the steadfast response of Tuesday through Thursday morning. This is …
Simply take a look at your inbox and you will discover countless marketing emails from businesses of all sizes and industries. Whether it is a large corporation or a mom and pop shop that is offering a personalized promotion, email …
Cold calling … we can’t avoid it. Cold emailing … it’s a task that must be completed. But, what if you could ease the pain of sending out a blanket email that results in a despondent “no,” or even worse …