You’ve spent money devising a marketing plan. Prospects are entering the sales funnel at a good rate. Now, you need to figure out how to close the sale by moving the prospects through the sales funnel. The question is, how?

A Marketing Campaign Is Only As Good As The Results It Delivers

You can have the best marketing campaign, however it will only be as good as the results it delivers, and unfortunately for some small businesses, those results are never achieved because prospects become “stuck” inside of the sales funnel. The following three tips will help you to adjust your marketing efforts, so that you can encourage prospects to move through the sales funnel.

Tip #1: Use a sales funnel with the four key stages. — Awareness, interest, decision, and action are the four key stages of a good sales funnel. If your sales funnel doesn’t adhere to these four stages, then prospects are more likely to fall through the gaps, become stuck in a certain stage, or inevitably lose interest in your company’s products or services. Keep in mind that each of these stages should have an associated set of marketing materials that will help prospects to efficiently move towards the final stage.

Tip #2: Create targeted campaigns that maximize the potential of each stage of the sales funnel. — A properly designed sales funnel should have succinctly aligned sales and marketing groups that showcase an understanding of specific pain points that are associated with your buyer personas. These pain points should be resolved via your company’s products or services. In fact, the primary goal of your sales funnel should be to show audiences how your products or services will solve their pain points. To maximize these marketing efforts, you can use targeted campaign methods that effectively distribute marketing content through your audience’s preferred media channels.

Tip #3: Leverage the power of progressive profiling. — Each piece of content that a prospect interacts with provides a unique opportunity to learn valuable information about that person. This tactic is known as progressive profiling and will require you to add queued fields to all of your forms, so that your sales team can build a more robust profile for each prospect. Using this enhanced profile, your sales team will be able to more effectively guide future marketing efforts to subsequently move the prospect down the sales funnel and towards a final sale.

In conclusion, if you want to effectively move prospects through your sales funnel then you need to ensure that you are using the right type of sales funnel, create highly targeted marketing campaigns, and use robust profiles to create prospect-customized marketing materials.


Vuepak is a sales enablement platform that presents the products and services you offer. It features detailed tracking, media content distribution and sales automation. It helps turn prospects into customers and get more attention while growing your business.


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