Contrary to popular belief, a good social media post doesn’t have to be a viral sensation. In fact, a good social media post might not gain traction outside of your current followers. By definition, a good social media post should connect with your followers in a way that encourages them to purchase additional products or services, or to share your company with other interested individuals and businesses.
3 Factors All Good Social Media Posts Have
Regardless of whether you post on Facebook or Instagram, choose to create a tweet or prefer to publish a blurb on Tumblr, a good social media post should have the following characteristics.
#1. The post should be shared amongst your network. — We said it once, but we’ll say it again, a good social media post might not become a viral sensation, but it should be shared amongst your followers. This means that in order to create a share worthy post, you must discover what your network of followers value. Ask yourself the following questions before posting:
- Do your followers want to see statistics and data?
- Are they interested in sharing interesting articles that your company has published?
- Do they prefer serious or lighthearted posts?
- Are they only interested in industry-related posts and information?
- Do they have a history of sharing posts?
By answering these types of questions you can put yourself in your followers’ shoes, which means that you will be more likely to create a share worthy post.
#2. Post with a purpose. — Your followers and readers need to know that you care about them, and have their best interests at heart. This means that you must post with a purpose beyond “pushing your brand to a pre-designated audience.” To keep your posts relevant, you must know the following information about your followers and blog readers:
- What are their questions;
- What are their concerns; and
- Why do they use social media?
Once again, answering these questions will help you to create good social media posts that cater to their wants, needs, and future business goals. Remember that you can’t give people what they want if you don’t take the time needed to find out exactly what they want before you post.
#3. The post should have an attention grabbing headline. — Just as the paperboys of the 1920’s used to scream “extra, extra read all about it,” so too must your headlines be attention grabbing. Whether you have a short or long social media post, you want to stand out from every other post that your followers will see in their feeds. In other words, take the time to research key buzzwords that have a history of attracting clicks, likes, shares, and comments.
Through these three easy to implement tips you can create good social media posts that will help you to connect with current and future customers via any social media network.