Every sales person struggles with the anxiety associated with producing and sending out marketing materials. In the allusive chase of the “big sale” every unanswered phone call, unopened email, or post without a single like can feel as if the world is ending. Instead of giving into negative psychological tendencies, Read more
The goal of a product video is to create an interest in purchasing the highlighted product. In this vein, the video should be about the problem, solution, experience, and larger product vision. It should be designed to connect with the viewer in the short and long term. In order to Read more
Social media, love it or hate it, is a valuable tool for finding new customers. But, in a digital marketplace that is incredibly competitive, how do you find new customers without spending a copious amount of time searching through failed prospects? The answer is simple — you implement the following Read more
According to Statista, by the time the year 2016 came to a close, approximately $200 Billion was spent in the United States on marketing efforts. This billion dollar industry is dedicated to helping businesses identify, find, and acquire their ideal customers. However, from the smallest business owner to the largest Read more
Finding B2B leads is only as good as your ability to nurture those leads into meaningful relationships. To do this, you will need to implement an effective lead nurturing strategy. Just how important will this strategy become? According to a recent study by Forrester, companies that implement best practice lead Read more
Have you ever made a sales pitch that left you crossing your fingers and hoping it would lead to a sale? Have you ever thought that you “knocked it out of the park,” only to find out that the pitch fell on deaf ears? Instead of guessing about the quality Read more
Any type of digital marketing material is only as successful as the results that it achieves. For any business that is trying to take content marketing efforts to the next level, measurement is key to understanding the effectiveness of current efforts. How many people are consuming the marketing materials? What Read more