According to Statista, by the time the year 2016 came to a close, approximately $200 Billion was spent in the United States on marketing efforts. This billion dollar industry is dedicated to helping businesses identify, find, and acquire their ideal customers. However, from the smallest business owner to the largest Fortune 100 company, it is easy to fall into the trap of throwing marketing dollars against the wall to see what sticks.
3 Marketing Tactics To Produce Results
Don’t “hope for the best” with your marketing efforts. Instead, use the following three marketing tactics to help you target the right customers for your products or services.
- Build Customer Profiles — One of the first steps that you should take to find your ideal customer is to build customer profiles. These profiles should be based on questions that you use to identify your target audience. For example, you can leverage the power of demographics to create marketing materials that speak to a certain type of person. Conversely, you can also gather information on the needs or wants of your ideal customer. This information can then be used to create advertisements that showcase how your products or services meet the needs, wants, and desires of this specific customer profile. Finally, you can identify similar traits amongst your current customers to discover who your ideal customer is and what type of products or services they are most likely to buy.
- Determine Why Your Company Is The Best — Identifying why your company is the best with the most specificity as possible will help you to answer the following vital question, “why does a customer need my company’s products or services?” Answering this question is key to getting into the mindset of your customer, so that you can understand how you will deliver products or services that they actually want and need. The answer will also help you to discover why a customer chooses to do business with your company vs. spending money with a competitor.
- Use Social Media To Your Advantage — Social media is an exceptional tool that can expedite your ability to gather valuable customer insights. From demographic information to contact information, you can use social media to understand how your customer thinks and reacts to advertisements. Leverage the latter data to create advertisements that appeal to your ideal customer and produce higher conversion rates.
The Bottom Line: Valuable Customer Insights Leads To Higher Conversions
Marketing should be a strategic effort that helps you to increase your customer conversion rates. By targeting the right customers for your products or services, you can make the best use of your marketing dollars and hone in on your ideal customer.