Audience personas, sometimes referred to as marketing or buyer personas, have been at the heart of marketing for generations. They represent the fictional, or generalized, representations of an ideal customer. Finance Manager Lisa, IT Joe, and even Homeowner Doug, can …
You’ve spent money devising a marketing plan. Prospects are entering the sales funnel at a good rate. Now, you need to figure out how to close the sale by moving the prospects through the sales funnel. The question is, how? A …
Many small business owners hear about email marketing success stories and quickly adopt a “leap before you look” mentality. While email marketing is a tried and true form of communication that can deliver good results, it is also a potentially …
The marketing department is often the first to receive budget cuts (or even a small budget) in a small company. In fact, many small business owners make the mistake of leaving out a marketing budget when they are starting their …
Building business relationships is a delicate balance. It will require you to listen carefully to the needs of your new connections, effectively communicate, and build an immediate and long-term relationship. By achieving this fine balance, you can and will grow …
Contrary to popular belief, a good social media post doesn’t have to be a viral sensation. In fact, a good social media post might not gain traction outside of your current followers. By definition, a good social media post should …
Congratulations, you closed the sale … now what? All too often sales representatives will wait as long as six-months to check-in after they have closed a sale. Generally speaking, this tactic is far too lackadaisical if you want to build a …
There are over 2.3 Billion social media users. Every 12 seconds a new social media account becomes active. These astonishing statistics are part of the reason that small businesses often become overwhelmed when they try to identify new prospective customers …