Did you know that the digital world is changing? No longer is it a viable solution for marketers to simply buy a list of contacts and blast out email messages to thousands of recipients. Instead, you need to spend the time …
Let’s say that you have an important package to send. Are you simply going to pop it into the mail, cross your fingers, and hope for the best? No. You are going to send it via FedEx, UPS, government mail …
Over 144 billion emails are sent on a daily basis. Of these 144 billion emails, the average consumer will receive over 100 emails on a single work day. The challenge for email marketing is to cut through all of the …
Silent films might have made their debut in the late 1890’s, but the style seems to be making a 21st century comeback. In the past year, Facebook has trained marketers to create video that can be understood without sound. These …
“Every business needs an online content management system.” This is not simply a bold statement, it is a fact of life for any business that wants to successfully manage their digital image and online marketing efforts. When over 81 percent …
Peanut butter and jelly. Tom and Jerry. Batman and Robin. Certain things in life just seem to work better together. In our digital age of inter-connectivity, where content is being consumed at an all time high, SEO and content marketing are …
Tracking sales metrics is a task that all companies should complete on a quarterly, monthly, and weekly basis. However, while it might be tempting to track only the number of products sold, or the number of deals closed in a …
Understanding the top marketing trends for the upcoming year can help you to best prepare your approach for engaging with your intended consumer audience. While some trends have come and gone in the past few years, 2017 is set to be …