Do you still view marketing and sales as two separate departments? Are your two teams stuck in a battle of blame when a campaign doesn’t deliver the desired results? Avoid the blame game and instead create cross-functional teams with three key …
Marketing data comes in all shapes and sizes. However, marketers are often so overwhelmed with raw data that they often fail to see the forest for the trees. In order to avoid the never ending cycle of collect, gather, analyze, …
Knowing what is right for your sales team is a hard task. When should you push your team to try new tactics? Do you let your team rest on their laurels after a good quarter? How do you find the right …
Timing is everything in life. The best opportunities come about simply from being in the right place at the right time, or saying the right thing to the right person at the right moment. While the word “right” might have been …
We all need a little motivation in life and occasionally in our careers. While conversion rates vary from company to company, and sales team to sales team, the reality is that conversion rates from lead to final sale are often …
In sales we are taught that the customer is always right. A negative complaint must be handled with care, unless of course you want your company to go the way of those large businesses that now RIP or any of the top …
Decisions, decisions, decisions. Marketing campaigns are filled with them. When should you send your campaign out? How should you follow up? What type of campaign should you run? How do you know if your campaign is well received? So many …
Any seasoned sales associate will have run into the conundrum of knowing when to close the initial sale vs. understanding that with a little extra time the client will turn into a multiple sales opportunity. Much like the phrase, “having …