Simply take a look at your inbox and you will discover countless marketing emails from businesses of all sizes and industries. Whether it is a large corporation or a mom and pop shop that is offering a personalized promotion, email marketing is a task that marketers often approach with a vigor. However, it is due to its popular nature that email marketing is often such a challenging task.

Statistics To Remember Before You Begin An Email Marketing Campaign

Understanding the challenges of email marketing is one of the first steps that you need to take if you want to successfully reach your intended audience. To help you do this, we have gathered together important email marketing statistics that can be used during the creation of a campaign strategy.

  • In 2016 over 50 percent of marketers stated that they needed to increase the engagement rates for their email marketing campaigns. 
  • Throughout 2016, 23 percent of marketers discovered that they were not tracking the actions of email recipients after an embedded link had been clicked. 
  • Less than 50 percent of marketers use an A / B split test to determine if one subject line has a better open rate than its alternative. 
  • The more images an email contains, the more likely it is for the clickthrough rate to decrease. Conversely, emails without images are likely to be skimmed more quickly without the desired action being taken.
  • Recipients pay close attention to abandoned shopping cart email notifications. In fact, these types of emails have a 40.5 percent open rate. 
  • Personalization of an email has a direct link to open and click-through rates. When the first name of the email recipient is used within the subject line, the clickthrough rates tend to increase.
  • The number of emails read on a smartphone or tablet has now surpassed the amount read on a desktop device. In fact, approximately 66 percent of all emails are read on a smartphone or tablet.
  • Emails are regularly checked outside of the designated workspace. In the United States approximately 70 percent of people will check their email while they are watching TV; 43 percent will read emails while on a phone call. 

Inspiration To Help You Overcome Email Marketing Challenges

Through the above statistics it is easy to see that there are a few clearly established pain points that can directly impact the effectiveness of your email marketing efforts. To help you overcome these challenges, we have gathered together a few words of wisdom from industry thought leaders. 

Challenge #1 — Recipients Crave Stories
The challenge of an email is that from the moment it lands in an inbox, it needs to succinctly tell a story. To help you overcome this challenge, keep the following quotes in mind:

  1. “Marketing is no longer about the stuff that you make, but about the stories you tell.”  — Seth Godin 
  2. “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” — Ann Handley 
  3. “Content is King but engagement is Queen, and the lady rules the house!” — Mari Smith

Challenge #2 — Create Emails That Are Worthy Of Being Read
In an effort to create content, we often send out less than “read worthy” emails. Don’t become the company that sends out emails for the sake of fulfilling a content marketing quota; instead, take a moment to gain inspiration from the following quotes, so that you can produce truly stellar emails that will make your recipients thankful that they opened, read, and acted upon the digital message.

  1. “Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.” — Michael Hyatt
  2. “You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” — Neil Patel
  3. “Too often, feeling intimidated becomes our excuse not to be awesome.” — Scott Stratten

Challenge #3 — Understanding Your Audience
One of the biggest challenges of email marketing, is that in order to be successful you must truly understand the needs of your audience. To do this, you must place yourself in their shoes. But how can you do this when you are emailing a list of new prospects? The following quotes are designed to help you think more clearly about what your company has to offer, how you can understand new potential customers, and most importantly how you can think about emails as a chance to establish positive brand awareness.

  1. “Be passionate about your company’s culture and your mission. Remain positive because it inspires others.” — Kurt Uhlir
  2. “We need to stop interrupting what people are interested in and be what people are interested in.” — Craig Davis
  3. “Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” — Tim Ferriss 
  4. “When people feel insecure about something, they look around for validation. Show them that other people trust you. “ — Francisco Rosales

Challenge #4 — Setting Realistic Goals
All too often email marketers are driven by C-level executives to set unrealistic goals. While excellence should always be striven for, it is also important to remember that your email marketing achievements are based on a wide variety of variables. Take the time needed to understand the intricacies and connections of the various variables, so that you can set realistic goals, remain motivated, and successfully promote your brand to an eager audience.

  1. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” — Lori Taylor
  2. “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” — Joe Pulizzi and Newt Barrett
  3. “The importance of gratitude is never forgotten.” — Deborah Lee 
  4. “Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney 

With these words of wisdom ringing in your ears, you should be ready to jumpstart your creativity as you produce new email marketing campaigns that successfully engage with your intended audience.


Vuepak is a sales enablement platform that presents the products and services you offer. It features detailed tracking, media content distribution and sales automation. It helps turn prospects into customers and get more attention while growing your business.


Leave a Reply

Your email address will not be published. Required fields are marked *