Customer loyalty programs are an excellent tool for giving back to the loyal group of individuals and companies who support your business ventures. Before you turn to your competitors to see how they structure their loyalty programs, you must instead turn towards the customer and ask yourself, “what does your Read more
Email marketing has lots of benefits and uses. It can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. Email also happens to be one of the most effective methods of marketing, with conversion rates from email towering over the conversion rates Read more
There has been a long standing industry rivalry between sales and marketing departments. The challenge with this competition is when it comes at the loss of business or customer relationships. Without strong inter-department communication, sales and marketing become two lone ships battling in a fierce sea of industry competitors. This might seem Read more
In many ways sales help to make the world go round. Without sales, your company wouldn’t grow, people wouldn’t know about your products or services, and you wouldn’t generate revenue. Unfortunately, far too many companies wait too long to update their sales tools, and instead choose to stick to old Read more
The modern business world is driven by data. However, the constant stream of data to sales professionals can be overwhelming, especially when you are at peaks or valleys in sales. Understanding this data, and more importantly leveraging it, is made easier with the help of sales enablement services. Overcoming The Valleys Read more
Billions of emails are delivered to inboxes throughout the day. Yes, you read that statement correctly. It is no longer millions, but billions of emails that are sent on a daily basis. With the amount of emails that are flooding professional and personal inboxes on a daily basis, it’s time Read more
Every day more and more companies turn to the power of video. This persuasive and easily understood marketing tool can be adapted to fit video email campaigns. By leveraging online videos, you can strategically target your audience, strengthen your brand, and increase search engine visibility. However, a video is often Read more
B2B email marketing strategies occasionally fall behind the innovative curve that is set by popularized B2C campaigns. In an age when the recipient is receiving an influx of emails on a daily basis, it might be time to change your approach and adopt a few proven tactics. No longer is Read more