According to Statista, by the time the year 2016 came to a close, approximately $200 Billion was spent in the United States on marketing efforts. This billion dollar industry is dedicated to helping businesses identify, find, and acquire their ideal customers. However, from the smallest business owner to the largest Read more…
Finding B2B leads is only as good as your ability to nurture those leads into meaningful relationships. To do this, you will need to implement an effective lead nurturing strategy. Just how important will this strategy become? According to a recent study by Forrester, companies that implement best practice lead Read more…
Have you ever made a sales pitch that left you crossing your fingers and hoping it would lead to a sale? Have you ever thought that you “knocked it out of the park,” only to find out that the pitch fell on deaf ears? Instead of guessing about the quality Read more…
Any type of digital marketing material is only as successful as the results that it achieves. For any business that is trying to take content marketing efforts to the next level, measurement is key to understanding the effectiveness of current efforts. How many people are consuming the marketing materials? What Read more…