We’ve previously written about the importance of sales and marketing teams working together. In line with these insights, we want to take a moment to explore the importance of hiring the right individuals. After all, your team is only as …
Customer loyalty programs are an excellent tool for giving back to the loyal group of individuals and companies who support your business ventures. Before you turn to your competitors to see how they structure their loyalty programs, you must instead …
Email marketing has lots of benefits and uses. It can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. Email also happens to be one of the most effective methods of marketing, …
There has been a long standing industry rivalry between sales and marketing departments. The challenge with this competition is when it comes at the loss of business or customer relationships. Without strong inter-department communication, sales and marketing become two lone ships battling …
In many ways sales help to make the world go round. Without sales, your company wouldn’t grow, people wouldn’t know about your products or services, and you wouldn’t generate revenue. Unfortunately, far too many companies wait too long to update …
The modern business world is driven by data. However, the constant stream of data to sales professionals can be overwhelming, especially when you are at peaks or valleys in sales. Understanding this data, and more importantly leveraging it, is made easier …
Billions of emails are delivered to inboxes throughout the day. Yes, you read that statement correctly. It is no longer millions, but billions of emails that are sent on a daily basis. With the amount of emails that are flooding …
Every day more and more companies turn to the power of video. This persuasive and easily understood marketing tool can be adapted to fit video email campaigns. By leveraging online videos, you can strategically target your audience, strengthen your brand, …