One of the most cited customer complaints is a company’s inability to effectively listen. Often times customers will actively complain or offer suggestions for improvement. Unfortunately, companies tend to ignore these complaints if they don’t fit in with their larger …
Get to the decision maker. Market to the decision maker. These are not new messages. In fact, they are the code which many sales associates live by. However, reaching the right person can be more challenging than initially expected if …
According to the Radicati Group’s February 2015 study, there are approximately 205 billion emails sent on a daily basis. To extrapolate this figure further, that means that an estimated 2.4 million emails are sent per second and an impressive 74 …
There are numerous reasons to be active on social media. However, if you want to improve your brand’s visibility then you need to take advantage of all that social media platforms have to offer. From Quora, where you can become …
Every sales person struggles with the anxiety associated with producing and sending out marketing materials. In the allusive chase of the “big sale” every unanswered phone call, unopened email, or post without a single like can feel as if the …
The goal of a product video is to create an interest in purchasing the highlighted product. In this vein, the video should be about the problem, solution, experience, and larger product vision. It should be designed to connect with the …
Social media, love it or hate it, is a valuable tool for finding new customers. But, in a digital marketplace that is incredibly competitive, how do you find new customers without spending a copious amount of time searching through failed …
According to Statista, by the time the year 2016 came to a close, approximately $200 Billion was spent in the United States on marketing efforts. This billion dollar industry is dedicated to helping businesses identify, find, and acquire their ideal …