By 2020 email will be used by over 3 billion unique users. Companies are constantly struggling to not be lost in the mass number of emails that are sent on a daily basis. Yet, 78 percent of consumers automatically unsubscribe when they receive too many emails from brands. This means Read more
Marketers talk a lot about email. Why? Email has rapidly become one of the easiest ways to reach prospects, cultivate long-term relationships, and deliver the highest ROI across digital marketing channels. The beauty of email is that you can connect it with your social and search marketing efforts. While email Read more
Do you remember the days when making a company video was a true production? You had to hire actors, a videographer, and an editor? Thanks to social media giants (we’re looking at you Facebook, Instagram, Snapchat, and YouTube), those days are long gone. Instead of spending a lot of money Read more
A quick Google search for “newsletter template” will receive pages upon pages of company’s looking to sell you downloadable, semi-customizable newsletter templates. This search reveals the inherent problem with the traditional email newsletter template — it has been overused. It is time for marketers to say goodbye to the traditional Read more
Ever since the dawn of emails, marketers have wondered “when is the best time to send an email?” This question has been tossed back and forth for decades, resulting in the steadfast response of Tuesday through Thursday morning. This is a fairly wide window of time. However, as the average Read more
Simply take a look at your inbox and you will discover countless marketing emails from businesses of all sizes and industries. Whether it is a large corporation or a mom and pop shop that is offering a personalized promotion, email marketing is a task that marketers often approach with a Read more
Cold calling … we can’t avoid it. Cold emailing … it’s a task that must be completed. But, what if you could ease the pain of sending out a blanket email that results in a despondent “no,” or even worse the crickets of silence? What if you could avoid making that Read more
“Extra, extra, read all about it,” and read your recipients should straight from your quarterly newsletter. The newsletter is a cost-effective, timeless marketing tool that far too many companies forget to employ. In fact, the Content Marketing Institute recently found that 78 percent of respondents leveraged the power of newsletters Read more