A quick Google search for “newsletter template” will receive pages upon pages of company’s looking to sell you downloadable, semi-customizable newsletter templates. This search reveals the inherent problem with the traditional email newsletter template — it has been overused. It is time for marketers to say goodbye to the traditional Read more…
Ever since the dawn of emails, marketers have wondered “when is the best time to send an email?” This question has been tossed back and forth for decades, resulting in the steadfast response of Tuesday through Thursday morning. This is a fairly wide window of time. However, as the average Read more…
Simply take a look at your inbox and you will discover countless marketing emails from businesses of all sizes and industries. Whether it is a large corporation or a mom and pop shop that is offering a personalized promotion, email marketing is a task that marketers often approach with a Read more…
Cold calling … we can’t avoid it. Cold emailing … it’s a task that must be completed. But, what if you could ease the pain of sending out a blanket email that results in a despondent “no,” or even worse the crickets of silence? What if you could avoid making that Read more…
“Extra, extra, read all about it,” and read your recipients should straight from your quarterly newsletter. The newsletter is a cost-effective, timeless marketing tool that far too many companies forget to employ. In fact, the Content Marketing Institute recently found that 78 percent of respondents leveraged the power of newsletters Read more…
Sales teams are constantly on the lookout for tools that will streamline processes, generate increased sales, and improve their ROI. The more that you can automate processes and more effectively achieve those all important project milestones, the better it will be for the entire sales department. While no two sales Read more…
We’ve all read the statistics. Website visitors have a very short attention span. While this might seem insulting, the truth of the matter is that people spend less than eight seconds before they decide if they want to read the web page or simply move on. The story becomes even Read more…
Did you know that the digital world is changing? No longer is it a viable solution for marketers to simply buy a list of contacts and blast out email messages to thousands of recipients. Instead, you need to spend the time needed to market to specific audience personas. However, before you Read more…