In sales we are taught that the customer is always right. A negative complaint must be handled with care, unless of course you want your company to go the way of those large businesses that now RIP or any of the top brand debacles of the last few years. However, in the Read more…
Decisions, decisions, decisions. Marketing campaigns are filled with them. When should you send your campaign out? How should you follow up? What type of campaign should you run? How do you know if your campaign is well received? So many questions, so little time. But, wait. There is one vital Read more…
Any seasoned sales associate will have run into the conundrum of knowing when to close the initial sale vs. understanding that with a little extra time the client will turn into a multiple sales opportunity. Much like the phrase, “having your cake and eating it too,” determining which course of Read more…
Audience personas, sometimes referred to as marketing or buyer personas, have been at the heart of marketing for generations. They represent the fictional, or generalized, representations of an ideal customer. Finance Manager Lisa, IT Joe, and even Homeowner Doug, can all help your marketing and sales teams connect with the Read more…
You’ve spent money devising a marketing plan. Prospects are entering the sales funnel at a good rate. Now, you need to figure out how to close the sale by moving the prospects through the sales funnel. The question is, how? A Marketing Campaign Is Only As Good As The Results It Read more…
Many small business owners hear about email marketing success stories and quickly adopt a “leap before you look” mentality. While email marketing is a tried and true form of communication that can deliver good results, it is also a potentially costly endeavor that may result in futile marketing efforts. Before Read more…
The marketing department is often the first to receive budget cuts (or even a small budget) in a small company. In fact, many small business owners make the mistake of leaving out a marketing budget when they are starting their company or introducing new products or services. The problem with Read more…
Building business relationships is a delicate balance. It will require you to listen carefully to the needs of your new connections, effectively communicate, and build an immediate and long-term relationship. By achieving this fine balance, you can and will grow your professional network. Staying Connected, It’s What Savvy Business Professionals Read more…