Analyzing marketing data can be a challenging and time consuming task if you try and tackle every single piece of data. In fact, analyzing marketing data can be just as challenging if you only take a “big data” approach. So, just how do you analyze marketing data to help you Read more…
One of the most cited customer complaints is a company’s inability to effectively listen. Often times customers will actively complain or offer suggestions for improvement. Unfortunately, companies tend to ignore these complaints if they don’t fit in with their larger and established business model. Conversely, companies might say that “they Read more…
Get to the decision maker. Market to the decision maker. These are not new messages. In fact, they are the code which many sales associates live by. However, reaching the right person can be more challenging than initially expected if you don’t implement the right tactics. Why Is Marketing To Read more…
According to the Radicati Group’s February 2015 study, there are approximately 205 billion emails sent on a daily basis. To extrapolate this figure further, that means that an estimated 2.4 million emails are sent per second and an impressive 74 trillion emails are sent per year. These figures represent the Read more…
There are numerous reasons to be active on social media. However, if you want to improve your brand’s visibility then you need to take advantage of all that social media platforms have to offer. From Quora, where you can become an active member of an industry discussion, to Tumblr where Read more…
Every sales person struggles with the anxiety associated with producing and sending out marketing materials. In the allusive chase of the “big sale” every unanswered phone call, unopened email, or post without a single like can feel as if the world is ending. Instead of giving into negative psychological tendencies, Read more…
The goal of a product video is to create an interest in purchasing the highlighted product. In this vein, the video should be about the problem, solution, experience, and larger product vision. It should be designed to connect with the viewer in the short and long term. In order to Read more…
Social media, love it or hate it, is a valuable tool for finding new customers. But, in a digital marketplace that is incredibly competitive, how do you find new customers without spending a copious amount of time searching through failed prospects? The answer is simple — you implement the following Read more…