Determining the correct email frequency is a fine art. There are sales emails, marketing emails, video emails, and even newsletter emails. How do you determine a) how often should you email your customers, and b) what types of emails you should send? Answering these two questions is made easier when Read more
“Two vultures board an airplane, each carrying two dead raccoons. The stewardess looks at them and says, “I’m sorry gentlemen, only one carrion allowed per passenger.” This joke might have made a few of you giggle, some of you might have burst out laughing and immediately hit share (thanks for Read more
The process for sending an email is simple. You craft the email, fill in the recipient’s address, and click send. After that it’s up to the recipient to either respond via email, phone call, or other designated method. This process can leave many questions in the mind of the sender. Read more
New sales tools and technologies are constantly being introduced to help streamline efficiencies, increase productivity, and a myriad of other reasons. Existing tools across marketing and sales departments are regularly being updated with the latest releases, which can often result in an entirely new interface. The challenge of these updates Read more
Can you recall the last time you went a day without checking your email? Can you remember the last day that you didn’t receive any emails? While you might be one of the lucky few who doesn’t feel obligated to check your email every day, chances are you still receive Read more
Marketing departments across industries have a certain drive to try and reach customers. This drive forces them to “put themselves in the customers’ shoes.” However, all too often, instead of successfully separating customers from the pack, i.e. seeing a person as an individual, large businesses become too focused on the Read more
There are several stages to overcoming a CEO’s opposition to an online Content Management System (CMS). Stage 1) pure deniability that the CMS is needed. Stage 2) willingness to hear reasons (time permitting in a busy schedule). Stage 3) acceptance that a CMS is needed if the business is to Read more
Dear Sir / Madam. Greetings New Customer. These generic email openings are on par with receiving a mailer that is addressed to someone else with a secondary line that reads “or current resident.” The moral of this story is very clear; from the opening line personalization is key to marketing Read more