It’s easy to confuse sales qualified leads (SQL) and opportunities. After all, if a lead is qualified for a sales call, doesn’t that make them a sales opportunity? Not quite. Distinguishing between SQLs and opportunities means understanding the difference between a lead and a conversation. If you know how to Read more…
Content marketers and sales content creators spend a lot of time discussing content. When to publish, what to publish, where to publish … these are all questions that are asked on practically a daily basis. However, one topic that should be discussed more frequently is that of your existing content. What can Read more…
An email marketing campaign is only as effective as your ability to communicate with the right individuals. What does this mean for your next big business announcement? It means that it is not enough for you to send out a blanket email to everyone on your distribution list (unless, of Read more…
Words are often the only communication tool that we have. Without words we would be stuck simply gesticulating at the screen as we attempt to fill an email with the images (or dare we say it, emojis) needed to convey our sales messages. So you see, the importance of keywords Read more…
We’ve previously written about the importance of sales and marketing teams working together. In line with these insights, we want to take a moment to explore the importance of hiring the right individuals. After all, your team is only as strong and competitive as the talents of its strongest an Read more…
Customer loyalty programs are an excellent tool for giving back to the loyal group of individuals and companies who support your business ventures. Before you turn to your competitors to see how they structure their loyalty programs, you must instead turn towards the customer and ask yourself, “what does your Read more…