{"id":511,"date":"2017-07-20T11:52:31","date_gmt":"2017-07-20T16:52:31","guid":{"rendered":"https:\/\/blog.sendyourmedia.com\/?p=511"},"modified":"2023-05-15T22:11:27","modified_gmt":"2023-05-16T02:11:27","slug":"marketing-department-needs-good-content-audit","status":"publish","type":"post","link":"https:\/\/www.vuepak.com\/blog\/marketing-department-needs-good-content-audit\/","title":{"rendered":"Why Your Marketing and Sales Departments Need A Good Content Audit"},"content":{"rendered":"

Content marketers and sales content creators spend a lot of time discussing content. When to publish, what to publish, where to publish … these are all questions that are asked on practically a daily basis. However, one topic\u00a0that\u00a0should be discussed more frequently is that of your existing content. What can be reused? What is no longer relevant? How can you get the most value from the work you’ve already completed?<\/span><\/p>\n

Assessing your past\u00a0content is an achievable task when you conduct a content audit. Typically your audit should be organized via a spreadsheet that documents all of your types of content, as well as the channels and distribution formats that you use. This list will become your content inventory; from it, you will be able to assess each and every item to determine whether it meets established criteria for “good content.”<\/span><\/p>\n

What Can You Achieve With A Good Content Audit?<\/span><\/h2>\n

The challenge of digital marketing is that we often produce copious amounts of content. Analyzing all of this content can be overwhelming, which means that we tend to only <\/span>run a basic check<\/span><\/a>. For example, did people open our email blast(s)? How many clicks did the links get? How many people were converted or successfully completed the desired call to action? These types of questions look at the surface of our content; however, an audit is designed to delve a little deeper.<\/span><\/p>\n

Through your content audit you can better determine:<\/span><\/p>\n