{"id":420,"date":"2017-06-05T13:00:45","date_gmt":"2017-06-05T18:00:45","guid":{"rendered":"https:\/\/blog.sendyourmedia.com\/?p=420"},"modified":"2023-12-11T17:08:43","modified_gmt":"2023-12-11T22:08:43","slug":"how-often-should-you-send-video-emails","status":"publish","type":"post","link":"https:\/\/www.vuepak.com\/blog\/how-often-should-you-send-video-emails\/","title":{"rendered":"How Often Should You Send Video Emails?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Determining the correct email frequency is a fine art. There are sales emails, marketing emails, video emails, and even newsletter emails. How do you determine a) how often should you email your customers, and b) what types of emails you should send? Answering these two questions is made easier when you remember that there isn&#8217;t a one-size-fits-all solution, but rather, a copious amount of data available to help you determine the right publication schedule.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step #1: Learn From Your Past<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Have you been <\/span><a href=\"https:\/\/www.vuepak.com\/blog\/you-track-important-packages-sent-in-the-mail-so-why-arent-you-tracking-your-emails\/\"><span style=\"font-weight: 400;\">tracking your video email marketing statistics<\/span><\/a><span style=\"font-weight: 400;\">? Have you been measuring the success of each video? Did you answer &#8220;no&#8221; to either of these questions? Either way, if you want to determine how often you should send out your video emails, then you need to begin tracking your results. After all, the only way that you can learn from the past is to have a clear record of the results that you achieved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put you on the right track you should answer the following types of questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often are you sending video emails?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you using cross-publication channels for your video emails?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How are your open rates impacted by the number of videos that you send?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there a certain audience persona that responds better to your videos?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do videos have a direct correlation on your unsubscribe, open, click-through, or conversion rates?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can use the above information to establish a benchmark for your business. From this data, you can then create a lessons learned environment that will help you to tailor your approach to video email marketing. Remember that what works once, might not work a second time. In other words, be on the lookout for outlier data points that might falsely skew your approach.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step #2: Understand Your Video Goals <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Examining the past performance of your videos will allow you to better determine what is working and what isn&#8217;t; however, the next step will be to clearly understand your goals. It is important that you establish tangible goals before you begin a video email marketing campaign. To do this, ask yourself the following types of questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First and foremost, what is the goal of your general email marketing campaign?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why are you sending videos?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the desired outcome of your videos?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you plan on promoting your videos?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What information will your audience need to take the desired action?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, is there an optimal way to deliver the information that your audience needs?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have answered these questions, you will need to create a set schedule. This schedule is important because it creates consistency and reliability within your intended audience. For example, an ecommerce company, that relies on audience reviews for better ratings, might need to send out seasonal video emails that highlight the upcoming looks. Conversely, a restaurant that wants to leverage the effectiveness of <\/span><a href=\"https:\/\/www.vuepak.com\/blog\/should-video-email-marketing-leverage-snapchat-style-clips\/\"><span style=\"font-weight: 400;\">Snapchat style videos<\/span><\/a><span style=\"font-weight: 400;\"> might send out short clips every week.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step #3: Plan your Schedule for Sending Video Emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Determining the optimal schedule for your audience will require you to consider the following factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are the people on your video email list?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why are these people on your list?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did your recipients sign-up for the video emails?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are their distinct audience segments within your list?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep in mind that the more detailed you can be when you are creating email lists, the easier it will be for you to a) avoid outlier data points, and b) create a video email schedule that is tailored to the unique needs of your audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step #4: Put Your New Plan Into Action <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;It&#8217;s time to put your money where your mouth is.&#8221; In other words, after you complete the above three steps, it will now be time to put everything into motion. As a final checklist, make sure that you can put a &#8220;checkmark&#8221; next to the following objectives:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gathered intel regarding your previous video email marketing efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Actionable insights on what worked and what didn&#8217;t within your previous video emails.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set audience personas that will respond to your videos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A schedule that meets the specific needs of your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ability to measure your results, analyze the new data, and adjust tactics to achieve success.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Bottom Line: Only Your Audience Can Determine How Often You Should Send Your Video Emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While it would be nice to say, &#8220;you should send five video emails each month,&#8221; the truth is that your audience will be the one to dictate how often you should send those messages. By completing the above four steps, you will position yourself to achieve video email marketing success. After all, we live in the age of the consumer. &#8220;The consumer is always right,&#8221; and the consumer dictates how often we should be communicating, as well as the most effective means of communication. Through measured experimentation you can and will determine the right video email marketing schedule.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Determining the correct email frequency is a fine art. There are sales emails, marketing emails, video emails, and even newsletter emails. How do you determine a) how often should you email your customers, and b) what types of emails you should send? Answering these two questions is made easier when [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[10,959,960],"class_list":["post-420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-timing","tag-video-emails"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/posts\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/comments?post=420"}],"version-history":[{"count":1,"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/posts\/420\/revisions"}],"predecessor-version":[{"id":2598,"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/posts\/420\/revisions\/2598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/media\/423"}],"wp:attachment":[{"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/media?parent=420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/categories?post=420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuepak.com\/blog\/wp-json\/wp\/v2\/tags?post=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}