{"id":408,"date":"2017-05-29T07:13:51","date_gmt":"2017-05-29T12:13:51","guid":{"rendered":"https:\/\/blog.sendyourmedia.com\/?p=408"},"modified":"2023-05-15T22:28:03","modified_gmt":"2023-05-16T02:28:03","slug":"3-significant-benefits-automated-email-tracking-software","status":"publish","type":"post","link":"https:\/\/www.vuepak.com\/blog\/3-significant-benefits-automated-email-tracking-software\/","title":{"rendered":"3 (Significant) Benefits to Automated Email Tracking Software"},"content":{"rendered":"

The process for sending an email is simple. You craft the email, fill in the recipient’s address, and click send. After that it\u2019s up to the recipient to either respond via email, phone call, or other designated method. This process can leave many questions in the mind of the sender. Was the email received? Did they open it? Did they accidentally delete it? Were the documents downloaded or the links clicked? These unanswered questions have created anxiety for years… until now.<\/span><\/p>\n

Email tracking software is a powerful tool that can <\/span>answer a multitude of questions<\/span><\/a> regarding the exceedingly competitive inbox. New email tips and tools fly in and out of the spotlight faster than you can learn how to use them. You can receive notifications when an email has been opened. You can even discover when an attachment has been downloaded or viewed, or if the links have been clicked. Unlike the disruption of a read receipt, email tracking software is designed to work in the background as it provides valuable marketing insights. Are you taking advantage of the benefits of automated email tracking software? If not, here are a few positives to consider.<\/span><\/p>\n

Benefit #1: Automated Email Tracking Saves Time<\/b><\/h2>\n

As a salesperson, it can be exciting to see a new email appear in your inbox. However, when there is a lull in the day, checking your inbox for new emails over and over can actually take up quite a bit of time.<\/span><\/p>\n

Stop staring at your inbox and instead receive valuable insights from email tracking software. Now, you can see if your contact has opened the email from their mobile device while they are off skiing instead of sitting in the office. Thanks to this information you can better tailor your response to meet their schedule. Instead of sending irritating “checking in” emails; you can wait to see if they open the email again from their typical NYC office desktop in a week or two. <\/span><\/p>\n

In short, email tracking allows you to save time and refocus your efforts on creating content that resonates to the real-time responses of your current customers and prospects. This can even be taken to the next level with additional email analytics. For instance, Vuepak can even tell you which attachments have been opened, and even how long a video has been viewed or how many pages of a pdf document has been read. These tools help you know what to expect, so you\u2019re not wasting your time just hoping for a surprise message in your inbox.<\/span><\/p>\n

Benefit #2: Email Tracking Software Provides\u00a0Context<\/b><\/h2>\n

We might live in a world that contains a copious amount of marketing data, but that doesn’t mean that we are effectively gathering it. Fortunately, automated email tracking services take the guesswork out of gathering insights into our email interactions. You can use this vital sales tool to strengthen interactions with your customers, prospects, and networks. <\/span><\/p>\n

A few of the valuable insights that can be gathered include:<\/span><\/p>\n