{"id":223,"date":"2017-03-08T11:00:00","date_gmt":"2017-03-08T17:00:00","guid":{"rendered":"https:\/\/blog.sendyourmedia.com\/?p=223"},"modified":"2023-06-11T14:29:45","modified_gmt":"2023-06-11T18:29:45","slug":"collect-gather-analyze-repeat-what-are-you-missing-from-your-marketing-data","status":"publish","type":"post","link":"https:\/\/www.vuepak.com\/blog\/collect-gather-analyze-repeat-what-are-you-missing-from-your-marketing-data\/","title":{"rendered":"Collect, Gather, Analyze, Repeat. What Are You Missing From Your Marketing Data?"},"content":{"rendered":"

Marketing data comes in all shapes and sizes. However, marketers are often so overwhelmed with raw data that they often fail to see the forest for the trees. In order to avoid the never ending cycle of collect, gather, analyze, and repeat, marketers need to find the missing ingredient\u00a0that will provide the insights they need to generate a successful campaign each and every time.<\/span><\/p>\n

When it comes to collecting marketing data, the big hitters, i.e. the figures that are collected the most often,\u00a0are open rates, conversion rates, and response rates. But what if you could gain a different, more valuable\u00a0insight into your marketing data? What if you could discover how long your recipients spent on each marketing material, and even more specifically, how many times they interacted with each component of your marketing campaign? Analyze the latter statistics and suddenly it’s as if your audience is having a direct conversation with your marketing \u00a0team.<\/span><\/p>\n

Discover\u00a0The Missing Ingredient<\/strong><\/span><\/h2>\n

The missing ingredient to your marketing statistics, lies in answering one simple question: “what happens next?” What happens after you send your materials and the recipient actually opens them?<\/span><\/p>\n

Let’s say you\u00a0sent a newsletter with a traditional package delivery. Let’s assume that the recipients read\u00a0it and clicked on\u00a0the CTO, suddenly you don’t know what happens next. Do they go back to the newsletter? Do they look at other materials you’ve sent? Do\u00a0they save it via download for later consumption?\u00a0Answering these questions will help you to not only fine tune your response, but it will provide you with the insights needed to adjust future marketing campaigns to your chosen audience.<\/span><\/p>\n

By knowing what recipients\u00a0watched and read, and for how long, you can\u00a0get into the mindset of the audience as a whole, or drilling one step deeper, you can get into a\u00a0prospect’s mind to define interest, establish communication preferences, and finally create those truly personalized responses. In short, when you know how your recipients are actually responding to your content, you will have discovered the missing ingredient\u00a0that you need to make smart marketing decisions.<\/span><\/p>\n

Fine Tune Marketing Responses To Increase Sales And Customer Connectivity<\/strong><\/span><\/h3>\n

Whether it\u00a0is sending a follow-up email, scheduling an in-person meeting, or sending new materials to re-engage with a less than enthralled prospect, Vuepak<\/span>\u00a0can provide the missing ingredient that your marketing data needs.\u00a0Sign up for a free trial to discover how the right marketing insights can help you to fine tune your marketing campaigns, so that you can effectively connect with prospects from the moment they enter your sales funnel to the time they become valued customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing data comes in all shapes and sizes. However, marketers are often so overwhelmed with raw data that they often fail to see the forest for the trees. In order to avoid the never ending cycle of collect, gather, analyze, and repeat, marketers need to find the missing ingredient\u00a0that will […]<\/p>\n","protected":false},"author":1,"featured_media":269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[5,10,7,48,24],"class_list":["post-223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-email-marketing","tag-marketing","tag-marketing-campaign","tag-marketing-tactics"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t